Making Golf Equipment Simple
In the first two parts of this series, I covered the history of Adams Golf and built out a full product lineup: Idea Pro, Speedline, and Tight Lines, each with its own identity and target player. None of that matters, though, unless the clubs actually end up in golfers’ hands. That’s where marketing comes in.
Srixon just refreshed its entire iron lineup with a new forging process, AI-designed face shapes, and a brand-new Players Distance model. Here’s everything that changed across the ZXi5+, ZXi5, and ZXi7.
In Part 1, I explained why Adams Golf is the dead brand most deserving of a comeback. Today, we’re building the actual product lineup, three distinct tiers, a full set of drivers, woods, hybrids, and irons, and the design philosophy behind every single one.
A deep dive into the history of Adams Golf, and the start of a series imagining how to bring one of golf’s most beloved brands back from the dead.
A hands-on review of the Elite Grips Standard 48 Star, tested on driver and hybrids and compared directly against Iomic and Golf Pride Tour Velvet.
MacGregor Golf just revived the iconic Tony Penna name on a new forged iron. Here’s why this DTC release is worth your attention.
A hands-on review of the Y360 Tour20 golf grip from Elite Grips,
2025 Srixon ZXi-RKT Drivers: Everything We Know So Far The USGA conforming list dropped its latest Monday update, and this week’s most exciting addition is …
Man, it’s been a while. A lot has changed in the three years since my last blog post. I got divorced. I earned a promotion …
When I go to the PGA Show one of my favorite areas to check out is the inventor spotlight area. You can find some crazy …